Company History & Timeline
1980 – Scottsdale Securities Opens for Business
Rodger Riney drives his 1970 Chevy Corvette 1,500 miles from St. Louis to Scottsdale, Ariz., where Rodger and a partner form Scottsdale Securities. After receiving clearance from the government, they open for business on May 1 – five years after May Day.
1981 – Branch Expansion Begins
Rodger Riney moves back to St. Louis and opens the second Scottsdale Securities branch. After the move, Rodger and his partner realize they have differing business approaches.
1985 – New Commission Structure Established
Rodger Riney buys out his partner and maintains the company name, Scottsdale Securities, now headquartered in West St. Louis County. He reduces commissions to prices unheard of at the time.
1989 – Associate and Branch Growth Continues
Scottsdale Securities now employs 16 associates in six branch offices in St. Louis; Phoenix; Pittsburgh; Dayton, Ohio; Springfield, Mo.; and Southfield, Mich.
1991 – Branch Network Expands
Scottsdale Securities’ revenue steadily climbs. There are now 15 branch offices across the country.
1994 – Continued Growth Is Recognized
Scottsdale Securities is named on Inc. magazine’s list of the 500 Fastest Growing Private Companies in America.
1996 – New Website Launches
Scottrade.com is launched, making Scottsdale Securities one of the first investment companies to offer online trading. The name Scottrade is chosen, because Scottsdale.com was already taken, and Scottrade seemed like the perfect combination.
1998 – Online Trading Takes Off
The Internet enables investors to be less reliant on full-service brokers. The volume allows Scottsdale Securities to set a new $7 price for online trades* – making it one of the lowest trade commissions in the industry.
*Online market and limit stock trades are just $7 for stocks priced $1 and above.
2000 – Name Changed to Scottrade
The company’s name is changed from Scottsdale Securities to Scottrade, Inc., to reflect the name of its website. Also this year, Scottrade® begins its internship program.
2001 & 2002 – J.D. Power Award Winner
Scottrade is named “Highest in Investor Satisfaction with Online Trading Services” by J.D. Power and Associates. This award helps boost the growth of the company.
2003 – Chinese Trading Website Launches
Scottrade launches a Chinese-language online trading site and is acknowledged again by J.D. Power and Associates. Scottrade’s associate count exceeds 1,000.
2004 – New Corporate Headquarters
Scottrade’s 200th branch office opens, and the investment company receives its fifth consecutive honor from J.D. Power and Associates. The Corporate Headquarters is relocated to a new building, called Corporate Hill, in West St. Louis County.
2005 – 25th Anniversary Celebration
For the company’s 25th anniversary, Scottrade associates restore Rodger Riney’s treasured Corvette, which he drove to Scottsdale, Ariz., in 1980. The company receives its sixth honor from J.D. Power and Associates and begins opening accounts for registered investment advisors through Scottrade® Advisor Services.
2006 – Scottrade Secures Naming Rights
Scottrade becomes the primary sponsor of the National Hockey League’s (NHL) St. Louis Blues and their home arena, which is renamed “Scottrade Center.” Rodger Riney rings the NASDAQ closing bell in recognition of a partnership to offer NASDAQ TotalView® quotes to Scottrade clients.
2007 – Branch Network Reaches Milestone
With 306 branch offices, Scottrade becomes the online investing firm with the largest branch network. Scottrade Financial Services, Inc. is formed, and J.D. Power and Associates acknowledges the company once again.
2008 – Scottrade Bank® Is Established
Scottrade opens 75 branch offices and hires nearly 1,000 associates, bringing its total to more than 2,700 employees. The growth is one of the reasons Scottrade is named one of FORTUNE magazine’s “100 Best Companies to Work For.” Scottrade Bank® is established and the Bank Deposit Program is implemented.
2009 – Scottrade Mobile Launches
Scottrade Mobile (m.scottrade.com) launches, and Scottrade opens its 400th branch office. Scottrade is again named one of FORTUNE magazine’s “100 Best Companies to Work For.”
2010 – 30th Anniversary Celebration
Celebrating its 30th anniversary, Scottrade® reaches another milestone: 500 branch offices. For the third consecutive year, Scottrade is named one of FORTUNE magazine’s “100 Best Companies to Work For.”
2011 – ETF Suite and Mobile App Launch
Scottrade’s FocusShares® launches a new suite of 15 low-cost ETFs. Scottrade also releases the Scottrade® Mobile app, allowing traders to research, trade and manage their accounts on their smartphone and offers retail banking services through Scottrade Bank®.
2012 – Named to FORTUNE's "100 Best Companies to Work For" List
Scottrade is named one of FORTUNE® magazine's "100 Best Companies to Work For."



