Scottrade Earns Best Overall Client Experience for Fifth Consecutive Year from

“The company defines what a broker-client relationship should be, with everything from opening an account to placing a trade or receiving professional guidance…” - 2016 Online Broker Review


ST. LOUIS, Feb. 19, 2016 – For the fifth consecutive year, Scottrade, Inc. earned the top spot across the brokerage industry for Overall Client Experience in the 2016 Online Broker Review. The firm also placed Best in Class for Customer Service, Order Execution, Banking and New Investors.

The review assessed 13 brokers on 295 different variables within 10 categories: Commissions and Fees, Customer Service, Platforms and Tools, Research, Ease-of-Use, Offering of Investments, Education, Mobile Trading, Order Execution and Banking.

“We are honored to be recognized by for our outstanding client service for the fifth year running,” said Erik Merkau, executive vice president of brokerage strategy and product at Scottrade. “We’ve put a lot of work into expanding the products and solutions we offer, and are excited to introduce the world to the new Scottrade – a place for traders and investors who know where they’re going and for those who want guidance to reach their goals.”

“When it comes to personalized service, no one does it better than Scottrade,” wrote in its review. “The company defines what a broker-client relationship should be, with everything from opening an account to placing a trade or receiving professional guidance being a straightforward and enjoyable experience.”

Order Execution is a new category to the Review, and Scottrade is pleased to be measured Best-in-Class earning 4 out of 5 stars. Scottrade takes great pride in seeking best execution for its clients and recognizes the importance of delivering quick and efficient executions. Each day, the company thoroughly reviews key execution metrics, including price improvement percentage, execution price and execution speed so clients can receive the best execution possible.

In addition, Scottrade achieved high marks for its banking services and for new investors. Scottrade Bank conveniently allows clients to move and manage their finances between bank and brokerage accounts with a single login from their desktop or via mobile. And, in 2015, Scottrade designed a web experience to help new clients get started with investing at Scottrade. The step-by-step tutorial microsite is a visual, easy-to-follow guide that walks clients through funding their account and placing their first trade.

Blain Reinkensmeyer, head of broker research at, has compiled the Online Broker Review since 2011, benchmarking the brokerage industry by testing brokers throughout the year. Since its inception, has helped over two million investors research and compare online brokers to help them find the broker that meets their needs.

About Scottrade, Inc.

A leading investing services company founded in 1980, Scottrade’s mission is to improve lives by helping people overcome barriers to financial success. Through a large, nationwide branch network, Scottrade partners with millions of clients, offering them the solutions and support they need to take control of their long-term investing and trading needs. To learn more about Scottrade, visit or talk to us via social media. Member FINRA/SIPC.

About, an industry-leading source for online brokers and is wholly owned by Reink Media Group. A Michigan-based company founded in 2009, Reink Media Group owns and operates multiple finance-based websites. The organization strives to provide pertinent resources, tools and education for successful self-directed investing. For more information, please visit the company’s website at


1Guidance Solutions from Scottrade Investment Management and Advisor Access from Scottrade Investment Management are investment advisory services offered by Scottrade Investment Management, a registered investment advisor. Brokerage products and services are offered through Scottrade, Inc., member FINRA / SIPC, while advisory services are provided by Scottrade Investment Management. Scottrade Investment Management and Scottrade Inc. are both wholly owned subsidiaries of Scottrade Financial Services Inc. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business.

Scottrade, Inc. and Scottrade Bank are separate but affiliated companies and are wholly-owned subsidiaries of Scottrade Financial Services, Inc. Brokerage products and services offered by Scottrade, Inc., member FINRA/SIPC. Deposit products and services offered by Scottrade Bank, Member FDIC.


About the 2015 Scottrade® Advisor Services RIA Study
The 2015 Scottrade® Advisor Services RIA Study was conducted Aug. 3-18, 2015, in collaboration with Harris Poll, an independent third-party research firm not affiliated with Scottrade Financial Services, Inc., its business units or subsidiaries. The 373 Registered Investment Advisors were aged 18 and older and were employed at firms managing at least $10 million in assets under management. This online survey was not based on a probability sample, and therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, please contact

The information and content provided is for informational and/or educational purposes only. The information presented or discussed is not, and should not be considered, a recommendation or an offer of, or solicitation of an offer by, Scottrade or its affiliates to buy, sell or hold any security or other financial product, or an endorsement or affirmation of any specific investment strategy. You are fully responsible for your investment decisions. Your choice to engage in a particular investment or investment strategy should be based solely on your own research and evaluation or the risks involved, your financial circumstances, and your investment objectives. Scottrade, Inc., and its affiliates are not offering or providing, and will not offer or provide, any advice, opinion or recommendation of the suitability, value or profitability of any particular investment or investment strategy.

About Scottrade® Advisor Services
Scottrade® Advisor Services is dedicated to supporting the needs of the independent registered investment advisor through available strategic resources and personalized support through dedicated relationship teams. For more information, visit

Scottrade® Advisor Services is a business unit of Scottrade, Inc. All products and services are offered by Scottrade, Inc., Member FINRA/SIPC.



Scottrade is committed to providing clients with the best value and service in the industry

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