Culture and Values

Scottrade associates at corporate headquarters

Scottrade is organized to support its ultimate mission to improve lives by helping people overcome barriers to financial success.

We owe our success largely to our commitment to the Scottrade culture, which remains unchanged since we were founded. In everything Scottrade does, its five core values are paramount.

Scottrade is dedicated to providing associates the opportunity for professional development, while maintaining a healthy balance of work and home life. We foster a culture of growth, integrity and diversity, where team members can communicate openly across all levels of the organization.

  1. Customer Service: Satisfying our customer is the foundation of everything we do. Whether working with each other or communicating with a client, we continually strive for a commitment to excellence.
  2. Individual Development: Our people are our most valuable resource. As we continue to grow, we remain dedicated to developing individual talents through innovative training and career growth opportunities.
  3. Teamwork: We rely on a strong commitment to teamwork to meet our common goal of providing the best value and best service to our customers.
  4. Trust & Integrity: We stand for honesty in every aspect of our business and empower our associates to do their job in an ethical manner. By doing this, we gain the confidence of our customers.
  5. Open Communication: We encourage the honest and frequent sharing of ideas, opinions and information across all levels of the organization.

Founder & CEO Biography

Rodger Riney

Since the beginning, our Founder and CEO, Rodger Riney, has focused on doing what is right and offering you a better way to invest and trade.

History Timeline

History Timeline

The brokerage industry was deregulated in 1975. Learn how Scottrade was founded to provide value to investors.